We're not applicators. We're the marketing team that exists because every generic agency we'd ever seen was burning budget on epoxy contractors who already knew more about floors than the people selling them clicks.
WE DON'T INSTALL FLOORS. WE INSTALL NOTHING. WE MARKET THE PEOPLE WHO DO — BETTER THAN ANY GENERIC AGENCY EVER HAS.
No business plan. No "passion for digital growth." Just a guy who'd lost an afternoon trying to explain his own trade to someone who wouldn't have lasted ten minutes on a pour.
"I just spent 45 minutes explaining to an SEO guy why a high moisture reading kills a quote. I'm not paying for a website visitor who wants a $299 garage floor paint job."
We realized the gap: the guys in suits writing ad copy didn't know polyaspartic from polyester. And the guys in the field didn't have time to learn Google's algorithm updates between coats.
We've seen skilled applicators lose $10K jobs to competitors with half the skill but better Google Ads. That's not a market problem, that's a marketing problem.
We exist in that gap.
So we built the first campaign ourselves: negative keywords, substrate-specific landing pages, pre-qualification SMS, and ran it for one crew in Columbus. Nine booked quotes in the first month. That pilot became the blueprint for every client after.
Targeting 'basement epoxy' requires completely different messaging than 'patio coating.' One has moisture vapor risk and a homeowner who's already had a flooded carpet. The other is a sunny weekend project. We don't run them through the same funnel.
Flake broadcasts move volume. Metallics move profit. We optimize ad spend for high-ticket, low-square-footage metallic basements first, because a single $14k metallic beats six $2,400 garages on net.
Our intake system screens for square footage, substrate, and budget before the lead hits your phone. By the time it rings, it's already pre-qualified — or it never reaches you.
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BOOK A FREE CALLYou're not getting passed to an account manager. You're getting the person who built Voren's marketing system from the first campaign up.
Studied the epoxy flooring trade from the marketing side for years — read every contractor forum, listened to hundreds of sales calls, and learned that "a good lead" for a metallic installer looks nothing like "a good lead" for a flake garage crew. Translates that into ad copy, landing pages, and pre-qualification flows that filter by substrate, square footage, and budget before a lead ever hits your phone.
Speaks Google Tag Manager — and what a real qualified epoxy lead looks like. Builds conversion tracking that fires on substrate, square footage, and budget events — not vanity form fills. Knows the difference between a lead that books a quote and a click that never closes. Both are signals. Both kill ROI when ignored.
Every claim above is on the record. Go look at the actual jobs we've put on contractors' calendars: keyword, square footage, won-or-lost.